March-June 2011
361°, When a brand stands out.
Diploma project.
Tutor: Michel Bouvet.

360 degree branding is the recent buzz
in the world of communication.
361° goes beyond the boundaries
by adding an extra degree,
the imaginary one. More precisely,
361° rethinks twenty brands which,
because of their graphic identity,
mythology, storytelling, or their role
in our society, calls out to us.

The spirit or this graphic adventure,
of this series of twenty scenarios,
adds for example a narrative dimension to Lu,
a mathematic dimension to Lacoste,
or a playful dimension
to Yves Saint Laurent.

Through illustration, collages and hand-drawn typography,
361° plays with associations of ideas,
in a universe based on brands'DNA ,
and free of any real constraints.

Finally, the extra degree - unique
and multiple at the same time because
of its infinite interpretations- redefines
the relationship between the consumer and the brand,
placing it fully into
a poetic universe.